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Monday, April 16, 2012

Perceived value of ebooks

CNET recently published an interesting article about the perceived value of ebooks "Why e-books cost so much". "Here's something that tends to get lost in the debate over e-book prices: Paper doesn't cost very much. There's a perception among consumers that an e-book should cost very little or next to nothing because there is no paper, printing, and shipping involved."

The article points out that print or ebook the same expenses exist: Author advances, design, marketing, publicity, office space, and staff. However, it does not get into much detail about author compensation, let alone editors, book designers, and the cost of marketing, etc.

As we move further into the digital world we need to ensure that an appropriate value is attached to products; just because it is electronic does not make it in expensive to produce.

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